Black Owned Wall Street

johnmalone

January 24, 2026

Bob Johnson started BET to create a cable network that targeted Black viewers, mainly because advertisers wanted a more direct way to reach Black consumers. To launch BET, he borrowed $500,000 from John Malone, who took about 30% ownership. Johnson acted as the public face of the company, while Malone provided the financial backing.

Black Owned Wall Street
December 28, 2025

BET Network Was Funded by a John Malone and Why Robert Johnson Sold It to Viacom

Black Owned Wall Street

Archives